Google Help Centers

This is the first in a series of posts about entrepreneurship and the resources that can help small businesses succeed. In the coming weeks, we’ll share the inspirational stories of real people — just like you — who’ve used various Google tools to start up, maintain and grow their businesses. To kick off the series, we’re starting with a post about a small business owner’s experience with Google AdWords — the program that helped level the marketing field for companies of all sizes. -Ed.

Small businesses are especially close to my heart. When he retired from teaching, my father ran a small art company in Maine, and I saw firsthand how fulfilling — and how difficult — it was for him to realize his dream of running his own business. Unfortunately, his business closed its doors after just a few years. His key challenge: attracting qualified customers.

Many new businesses face similar challenges, but the power of technology can help business owners find the customers they need. Whether you’re a fledgling entrepreneur trying to turn your passion into a profit or an established enterprise trying to get to the next level, Internet tools like Google AdWords are the key to being there when customers come looking for you online.

To show what's possible, we invited 53-year-old Jay Berkowitz to share his experience creating a business and using AdWords to help it flourish. Here's what Jay has to say:

Like most first-time parents, my life completely changed when my daughter Hillary was born in 1993. My wife Janet and I decided that one of us should stay at home to care for her while the other continued working full time. Janet kept her engineering job, and I ended up quitting my job as a Wall Street bond analyst to become Mr. Mom.

Later, when Hillary started school, I had more free time. It seemed like the perfect chance to do something I’d always dreamed of: launch my own business and work for myself. I started selling themed plates and lunchboxes at New York City street fairs. Then in 2001, eight-year-old Hillary showed me (her non-tech-savvy dad) how to turn on a computer. That was the beginning of taking the business online, and realizing a whole new world of possibility. Janet and I worked together to build a website, PlatesPlus4Kids.com, and we started advertising online with Google AdWords. Soon, my little project became a full-fledged venture.

By advertising on the Internet, I was able to reach interested customers not only in my area, but all over the country. More and more people found my store through online searches. In no time, I had so many orders that I could no longer keep my inventory of themed cups, plates and lunchboxes on the kitchen table. The stock moved to the den, then the basement, and finally to a warehouse 20 minutes from our house in Little Neck, New York. Over the years, I've also expanded my product line and now offer children’s backpacks, umbrellas, flatware, snack containers and sandwich boxes. What started as a hobby now brings in about $500,000 in sales annually.

I only pay when people click on my ad and go to my website, so the cost of marketing is within my means. I increase the budget during the back-to-school season and the holidays (my peak periods) so my ads show above the search results during those times. I've also noticed that customers seem to be in a shopping mood on Mondays and Tuesdays, so I sometimes increase my budget on those days to make sure my ads show up more. Depending on trends, I create new ads to promote different characters and new inventory. For example, now that Yo Gabba Gabba is popular and baseball season is starting, I'm making adjustments so that those phrases combined with words like “dishes,” “placemats” and “cups” trigger my ads. And of course, I have ads that mention items with princesses and superheroes — those are top sellers year-round.

What's really great is that even though my business has expanded over the past seven years, it's still a small family company. Two people work for me at the warehouse, but I work from home. Janet takes pictures of the products and works on the website on the weekends. I've had the freedom to be a hands-on parent to Hillary and the privilege of helping other parents connect with their kids through my store. Certain celebrity parents have found me through my AdWords ads and bought items for their kids.

I consider myself a pretty ordinary guy. When I started PlatesPlus for Kids, I had no idea it would become what it is today. It's heartening to know that by following your gut and putting in a lot of hard work, you can find a fulfilling second career. Or maybe a first one.

Jay, Hillary and Janet

Posted by Claire Johnson, Vice President, Online Sales and Operations, Advertising Programs

Biorąc pod uwagę liczbę polskich użytkowników (9,9 mln*) odwiedzających co miesiąc portal YouTube możemy zauważyć, iż staje się on atrakcyjną platformą reklamową. YouTube oferuje coraz więcej innowacyjnych i niestandardowych formatów, które umożliwiają precyzyjne dotarcie do odpowiednich użytkowników. Ponadto reklama na portalu jest dopasowana do tego, czego poszukują internauci i jest odpowiednio wkomponowana w layout strony. Aby dać Wam pełen obraz możliwości reklamowych portalu, w kolejnych postach przedstawimy informacje dotyczące formatów, możliwości kierowania reklamy oraz ustawień kampanii.

Mamy nadzięję, że przygotowana przez nas seria postów przybliży Wam, jak za pomocą AdWords możecie skutecznie promować swoją firmę na portalu YouTube.

*Megapanel styczeń 2010

Last year, we launched Ocean in Google Earth, expanding the scope of Earth to include 3D maps of the world’s oceans and videos, photos and narrative from the world’s leading scientists and media sources to bring them to life. We worked with more than 100 partners to begin to fill in the “blue” part of the planet, adding hundreds of placemarks in more than 20 ocean layers. Since then, we’ve added hundreds of new posts to the Ocean layer with the help of Sylvia Earle’s Mission Blue Foundation and dozens of committed individuals around the world. The posts come from a diverse range of partners including National Geographic, independent videographers and dive enthusiasts, government organizations like the National Oceanographic and Atmospheric Administration (NOAA) and international organizations like the International Union for Conservation of Nature (IUCN).

Today, the layer will become part of the default set of annotations seen by all Earth users. Although a humble step given the dearth of information available about these vast expanses of geography, we are happy to take one more step to make the oceans a first-class part of Google Earth and to give them at least a starter portion of the thick soup of photos and places that describe the land part of the planet. One of the greatest things about Earth is that it allows everyone to see and experience the fullness of their planet, from revisiting places they know well to venturing out to formerly unknown mountain peaks, desert vistas, and increasingly, the blue heart of life on Earth. As Sylvia has said of the Ocean on many occasions, “With knowing comes caring, and with caring there’s hope.”

Soon after last year’s launch, Sylvia asked attendees at the TED conference to help her realize a wish: to create a series of marine protected areas she calls Hope Spots. Sylvia and a group of influential thinkers are now on a Mission Blue Voyage to the Galapagos Islands to brainstorm how they might best achieve better ocean protection. You can follow them on their journey by visiting the the Mission Blue Foundation website and on Twitter at @MissionBlue. There you can learn more about the launch of their Hope Spots initiative and visit all 18 of these spots using the Google Earth plugin.

We’ve also created a narrated tour featured in the Ocean Showcase to introduce you to eight of the regions proposed for protection: the Eastern Pacific Seascape including the Galapagos Islands, the Gulf of California, the Mesoamerican Reef in the Caribbean including Belize, the Sargasso Sea in the mid-Atlantic, the Chagos Archipelago in the Indian Ocean, the Coral Triangle, the Ross Sea in the Antarctic and Gakkel Ridge in the Arctic.

We’d also like to take a moment to thank the partners who have helped us improve our 3D canvas of the world’s oceans in the past year: NOAA (global coverage), MBARI (Monterey Bay Canyon), The California State University at Monterey Bay (California Coast), The Center for Coastal and Ocean Mapping - Joint Hydrographic Center at the University of New Hampshire (Arctic) and The Living Oceans Society (British Columbia and Canada).

As Earth Day approaches, we hope you’ll take a little time to explore the planet, including the blue part.

Let’s say that you have x different stocks, and the plots of their prices over time. You want to print them in newspaper, printing multiple plots on the same chart to save space. But here’s the catch: no two plots on the same chart can overlap, lest the readers be confused. Look at the plots and figure out the smallest number of charts required.

Looking for a challenge like the riddle above? And I mean an exciting brain-twisting and turning kind of challenge. I mean competing with fellow coders from around the world for top bragging rights kind of challenge.

Since 2003, we’ve brought you our annual Google Code Jam — a competition in which professional and student programmers from all around the world solve tough algorithmic challenges in a limited amount of time. Last year’s 23,000 contestants vied for the title of Google Code Jam champion. After five rounds and some furious typing, China’s Lou Tiancheng (code-named ACRush) was named champion.

Sound like the challenge for you? Well registration is now open. And you can try your hand at problems from previous competitions and get up to speed with the rules. We recommend that you practice hard — Code Jam is not for the weak of heart! And, this year we’ve decided to take the show on the road — for the very first time, the final competition will take place in Google’s Dublin office.

The qualification round starts on May 7, 2010 and after four rounds of online competition, the top 25 competitors will be flown to Dublin to match wits for the $5,000 first prize — and, of course, the title of Code Jam champion!

P.S. Have you solved our “Stock Charts” problem yet? Test your solution on the Code Jam website.

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When we heard that Caroline Dahllöf and Carolyn Uy, Lyn And Line founders and creators of The Rescue of Ginger, use Google Wave almost exclusively for their business, we asked them to write a post about it. Here's how they use waves to create educational story apps (about superheroes, no less!) for kids between the ages of 2 and 5 for the Android and iPhone platforms.

We're a small software company -- just two people. But we live in two different countries, on two different continents, more than 8500 kilometers apart with a time difference of nine hours. Communication for us is a little more complicated than just yelling across the room whenever we need to discuss something. Since a good part of our working day takes place while the other is sleeping, we have to put in a little extra effort to keep each other informed.

We started using Google Wave to organize our conversations. We set up waves for all the things that we need to discuss. For example, to keep each other informed of source code changes, we created a wave where we add blips for what we changed in our code. We have another wave for tracking our bugs. And we even added our testers to that wave, so they could add bugs they found. This made it easy for everyone to see what needed to be fixed. We have a wave for the next story we are writing, where we can add, edit, or comment on each other’s ideas. We have a wave for people we need to contact. This list goes on and on. For anything that is on-going that we need to keep each other up to date on, we set up a wave.

Because we can have mini conversations inside of our waves, we can keep all of the information pertaining to a particular subject contained inside a single wave. And unlike the clutter of emails that gets saved in some folder, blips of information can be added to a particular wave wherever we need them to keep the conversation flowing and organized.

The beauty of this organization is that every morning, we can look at our inboxes and get a quick overview of what the other person has been doing. Because Google Wave notifies us when there is a change, there is no need for an extra email summarizing what has happened. And there is no need tell the other person, “Make sure you look at XYZ.” Having all of our conversations in different waves has made it easy for us to stay informed despite the distance and time difference.

Contact us at lynandline@googlewave.com .

We've blogged before about our thoughts on the social web, steps we've taken to add social features to our products, and efforts like OpenSocial that propose common tools for building social apps. With more and more communication happening online, the social web has exploded as the primary way to share interesting stuff, tell the world what you're up to in real-time and stay more connected to more people. In today's world of status messages, tweets and update streams, it's increasingly tough to sort through it all, much less engage in meaningful conversations.

Our belief is that organising the social information on the web — finding relevance in the noise — has become a large-scale challenge, one that Google's experience in organising information can help solve. We've recently launched innovations like real-time search and social search, and today we're taking another big step with the introduction of a new product, Google Buzz.

Google Buzz is a new way to start conversations about the things you find interesting. It's built right into Gmail, so you don't have to build up an entirely new set of friends from scratch — it just works. If you think about it, there's always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most. We focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don't have to use different tools to share with different audiences). Plus, Buzz integrates tightly with your existing Gmail inbox, so you're sure to see the stuff that matters most as it happens in real time.

We're rolling out Buzz to all Gmail accounts over the next few days, so if you don't see it in your account yet, check back soon. We also plan to make Google Buzz available to businesses and schools using Google Apps, with added features for sharing within organisations.

On your phone, Google Buzz is much more than just a small screen version of the desktop experience. Mobile devices add an important component to sharing: location. Posts tagged with geographical information have an extra dimension of context — the answer to the question "where were you when you shared this?" can communicate so much. And when viewed in aggregate, the posts about a particular location can paint an extremely rich picture of that place. Check out the Mobile Blog for more info about all of the ways to use Buzz on your phone, from a new mobile web app to a Buzz layer in Google Maps for mobile.

We've relied on other services' openness in order to build Buzz (you can connect Flickr and Twitter from Buzz in Gmail), and Buzz itself is not designed to be a closed system. Our goal is to make Buzz a fully open and distributed platform for conversations. We're building on a suite of open protocols to create a complete read/write developer API, and we invite developers to join us on Google Code to see what is available today and to learn more about how to participate.

We really hope you enjoy the experiences we've built within Gmail and for mobile phones. If you want to learn more, visit buzz.google.com. We look forward to continuing to evolve and improve Google Buzz based on your feedback.

Posted by Todd Jackson, Product Manager, Gmail and Google Buzz

Our engineers will be performing routine site maintenance this Saturday from 10am to 2pm PDT. Although you won't be able to access your AdSense or Ad Manager accounts during this time, your clicks, impressions, and earnings will continue to be recorded as normal. In addition, ad serving and ad targeting on your pages won't be affected.

For our international readers, here's the maintenance start time converted for a few cities around the world:

London - 6pm Saturday
Athens - 8pm Saturday
Mumbai - 10:30pm Saturday
Kuala Lumpur - 1am Sunday
Melbourne - 3am Sunday

Today we issued a press release announcing that we’ve received clearance from both the U.S. Department of Justice and the European Commission for our search agreement with Microsoft. Now that we’re full steam ahead, I’d like to share what we at Yahoo! see as an exciting opportunity to focus on creating new ways for people to search online.

Today’s Yahoo! Search:

First, let’s take a step back and explain what this alliance means for people who search with Yahoo! Most of the things you see on the typical Yahoo! Search results page below will not immediately change as a result of this alliance. What will change is that the basic search listings and ads will be provided by Microsoft instead of our own back-end platform – those are the text and links that you see in the left-hand image.

However, as you can see highlighted in the right-hand image, Yahoo! will continue to enhance the search result listings as we do for people today. A few examples of this are:

1) Providing you with rich results that display the most relevant information from Yahoo!’s rich content properties, as well as other great product, local, entertainment, reference, social and tech sites.

2) Showing specific results from vertical search products, like Yahoo! News.

3) Providing handy tools on the left-side of the page, such as our Search Pad and Search Scan apps, site filters that help you refine and explore the search results more easily, and related search term suggestions to help you refine your search further if the results aren’t quite what you were looking for.

Tomorrow’s Yahoo! Search:

And what you’re seeing today is just the tip of the iceberg. With Microsoft providing us the underlying list of search results, our Yahoo! team can now focus on making the overall experience of finding stuff online and getting things done easier for you – whether you’re searching at yahoo.com or just looking for specific information in the moment while using our many great products and properties on any device. We have lots of ideas for things we can do to help you with three main aspects of searching:

• Ways to find things faster when you’re just starting your search – by continuing to enhance our great Search Assist technology and also weaving search more deeply and conveniently into other Yahoo! products.

• New ways to help you explore the things that matter most – whether that’s with more rich results and options for organizing the search results page, or by showing you interesting Search topics that you might want to browse through in other relevant places that you spend your time on Yahoo!

• More apps and other tools to help you get things done as quickly as possible. We know that people don’t want to search per se – you want to complete tasks in your day, and we’ll be inventing new ways to help you do that.

I’m very excited about the opportunities ahead and hope all of you will come along with us for the ride. Go to Yahoo! Search today, try out a few searches, and give us feedback. If you have questions about the alliance, we’ve posted more information at the official search alliance Website, on our Yahoo! Search Marketing blog, and on the Yahoo! Developer’s Network blog.

Shashi Seth
Senior Vice President, Yahoo! Search Products

By now you’ve seen our global ad campaign that shows how Yahoo! is focused on YOU like never before. And at Yahoo! Search, we continue to deliver what you need in just one search. We’ve launched a new national ad campaign covering radio and the Web. Our new campaign looks directly at the Yahoo! Search experience, where we continue to bring you all the information you need in one place.

If you haven’t heard our ads on your favorite radio station, you can listen to them here:

Our radio spot, “Forever Lovers”:

Our radio spot, “Sushi Kaiju”:

Whether you’re looking for local information, your favorite sports team, or the latest on entertainment, music, or movies, Yahoo! Search brings you the information you need at your fingertips. So if you haven’t visited us lately, visit Yahoo! Search and give us a try. And let us know what you think about our new ad campaign in the comments section below.

Colleen Jansen
VP, Global Consumer Marketing

GoogLe
7 yıl önce iki doktora öğrencisinin garajda kurdukları internet arama motoru Google'ın değeri 80.82 milyar dolara ulaşarak Time Warner'i geçti.

İnternet arama motoru Google’ın piyasa değeri 80.82 milyar dolara ulaşarak Time Warner’ı geçti. Yedi yıl önce Stanford Üniversitesi’nde doktora eğitimi alan iki öğrenci tarafından sıfır sermaye ile bir garajda kurulan Google’ın başarısının arkasında kullandığı teknoloji bulunuyor.

INTERNET arama motoru Google’ın piyasa değerinin, dünyanın en büyük medya kuruluşu olan Time Warner’ı geçtiği bildirildi. Capital IQ isimli kuruluş tarafından sağlanan mali istatistiklere göre, bünyesinde CNN, Time Dergisi, American Online, HBO, Warner Bros Entertainment, New Line Cinema, Turner Broadcasting System ve diğer bir çok şirketi barındıran Time Warner’ın piyasa değeri, şu an 79,75 milyar doları buluyor. Henüz yedi yaşındaki Internet arama motoru Google’ın piyasa değeri ise Time Warner’ı geçerek 80,82 milyar dolara ulaşıyor.

GARAJDA KURULDU:

Stanford’da doktora yapan Larry Page ve Sergey Brin adlı iki öğrenci, tarafından 1998 yılında garajda kurulan şirket, Haziran 1999’da aldığı risk sermayesi ile 25 milyon dolar yasal sermayeye sahip olmuştu. Şirketin sermaye ortakları, Kleiner Perkins Caufield & Byers ve Sequoia Capital’i kapsıyor. Google, servislerini kendi sitesinden veriyor, şirket ayrıca, içerik sağlayıcı firmalara özel web arama çözümleri de sunuyor.

REKLAM ANLAYIŞI FARKLI:

Düyanın en etkin arama motorlarından birisi olan Google gelirini reklamlardan sağlıyor. Google reklam aldığı kuruluşların tanıtımlarını ilgili internet sitelerine ve linklere koyarak yapıyor. Böylece, reklamverenler doğrudan kendi konuları ile yakından ilgilenen kesime ulaşıyor. Reklamların hangi internet sitelerine yönlendirileceği Google programı tarafından otomatik olarak yapılan ölçümleme ile sağlanıyor. Google’da etkin bir şekilde işleyen bu sisteme AdWord ve ADSense adı veriliyor. Google şirket reklamlarını yönelendirdiği internet sitelerine de ödeme yapıyor.

ÇOK HIZLI BÜYÜYOR:

Son 5 yılda en hızlı büyüyen şirketler arasında yer alan Google’un geliri 1 milyar doları, kárı ise 100 milyon doları aşıyor. Yaklaşık 2 bin kişinin çalıştığı Google halk açık bir şirket. New York Borsa’sın da kayıtlı olan Google Nasdaq endeksinin en gözde şirketlerinden birisi. Geçtiğimiz yıl Nisan ayında 2.7 milyar dolarlık bir halka arz gerçekleştiren şirket aynı zamanda dünyanın en hızlı değer kazanan şirketleri arasında bulunuyor.

REKLAM VEREN TAKİPTE:

Google’da sayfaların önemi oylama ile belirleniyor. Google arama motorunu ziyaret edenlerin kurduğu sayfa bağlantıları bir oy olarak kabul ediliyor. Google bir sayfanın önemini aldığı oylarla belirliyor. Google’ın kullandığı arama metodları, insan müdahalesine kapalı olduğu için, ortaya çıkan ticari sonuçlar güvenilir oluyor. Google’a reklam verenler arama motorunun kullandığı teknoloji sayesinde reklamlarının ne kadar izlendiğini her saniye izleyebiliyor.

75 milyon kullanıcısı var

GOOGLE’ın sürekli kullanıcı sayısının 75 milyonun üzerinde olduğu belirtiliyor. Her yıl sürekli kullanıcı sayısını yüzde 25 oranında arttıran Google’ı kullananların toplam sayısının 100 milyonun üzerinde olduğu tahmin ediliyor. Google’da arama motoru hizmeti dışında Blog (Günlük) ve Gmail adlı internet servis sağlama hizmetleri bulunuyor. Google hizmetlerini Linux işletim sistemine sahip 10 bin sunucu üzerinden veriyor. Uzmanlar 4 milyon sayfayı bulan Google kütüphanesinin 10 bin değil 100 bin sunucu ile hizmet verebileceğini iddia ediyor. Grid teknolojisini kullanan Google’ın dünyanın en büyük Grid ağ yapısına sahip kuruluşu olduğu belirtiliyor. Google altyapısı sadece bilgisayarlar aracılığıyla değil, cep telefonları ve diğer dijital araçlarla da arama yapılmasına olanak veriyor.

Was ist SEO?

Definition SEO:
SEO ist die Abkürzung für Search Engine Optimization, also Suchmaschinen-Optimierung.

Das ist SEO:
- Websites technisch für Suchmaschinen erfassbar machen (u.a. Enfernung von Session-IDs, statische URLs, Hinzufügen einer Sitemap, Textlinks statt Flash- oder JavaScript-Links benutzen, entfernen von Frames)
- Texte verbessern (u.a. präzise Titel, gute Strukturierung)
- Usability für Besucher erhöhen (durch die technischen Änderungen können Bookmarks besser gesetzt, Barrierefreiheit geschaffen, Browserprobleme beseitigt werden)

Das ist SEO nicht:
- Spam (Cloaking, doppelter Content, unsichtbarer Text, Doorway-Pages, sinnlose Anordnung von massenhaft Keywords)
- Hexerei (SEO ist kein Hokuspokus, sondern die Anwendung des gesunden Menschenverstandes und der Schaffung von Mehrwert für Besucher)
- Gratis (SEO kann sehr arbeits-, also auch kostenintensiv werden; bei grösseren Projekten ist eine Kosten/Nutzen-Analyse Pflicht)

Post Scriptum im weniger ernsten Sinne:
Meine persönliche Lieblingsdefinition:
SEO ist die Umkehrfunktion der Rankingfunktion eines IRS.

Imagine being in a foreign country staring at a restaurant menu you can't understand, a waiter impatiently tapping his foot at your tableside. You, a vegetarian, have no idea whether you're about to order spaghetti with meatballs or veggie pesto. What would you do? Well, eventually you might be able to take out your mobile phone, snap a photo with Google Goggles, and instantly view that menu translated into your language. Of course, that's not possible today — but yesterday at the Mobile World Congress we demonstrated a prototype of Google Goggles that has the power to do just that. It's still in an extremely early stage, but we thought we'd share this demo with you because it shows just how powerful a smartphone can be when it's connected to our translation technologies. For more information and to watch the demo, check out our brand-new Google Translate blog.

ack in January, we announced the start of early registration for Google I/O (our annual developer conference), and our team was excited to publish our new website for this year's event. Today, we're excited to give you a quick update on what's in store for this year's Google I/O and a brief look at what we've announced in the past five weeks.

63 sessions to be led by the engineering teams behind all the products to be featured at I/O, including Android, Google Chrome, Google Web Toolkit and Google Wave. We'll have over 80 sessions listed by May.
58 companies are listed on the Developer Sandbox page, and we expect over 150 companies to participate in the Sandbox at I/O.
99 speakers, including Google engineers and prominent web development experts from other companies.
We introduced our very first I/O BootCamp, which sold out in just two days.

Of course, some things will stay under wraps until the event itself, but we're excited to share some Google I/O planning details with you in advance.

We'll be teaming up with Maker Faire again this year for our After Hours evening party. Google I/O attendees will get to preview some of the amazing DIY projects that will be showcased at Maker Faire in San Mateo just a couple of days after I/O, and discounted Maker Faire tickets will be available during After Hours. We've also invited the organizers of Gadgetoff. They'll be bringing along exciting, interactive gadgets, robots and vehicles.

Whether you're already developing apps using products like App Engine, or wondering how to get started on your first Android app, we hope to see you at Google I/O in May. To learn more and to sign up, visit code.google.com/io.

Posted by Joyce Sohn, Google Developer Team

Google Voice is about giving you more control over your communications, through dozens of features — ranging from call screening to voicemail transcription to the ability to send and receive SMS by email.

While we've heard from users that they love our growing list of features, we're conscious of the fact that Google Voice can seem overwhelming to people trying it for the first time.

So we've created a short video that gives an overview of what Google Voice can do.

In addition, we've created a set of short videos that dive into more detail about ten features of Google Voice:

The videos show why you might want to use each feature and basic instructions for getting started. And each video focuses on just one topic so you can learn about the features that matter to you.

FFinally, we just launched our own YouTube channel at youtube.com/googlevoice. You can view all of the videos mentioned above in a custom video gadget we built for this channel, which will help you keep track of which videos you've already watched.

We hope these videos help you get the most out of Google Voice.

Posted by Jason Toff, Associate Product Marketing Manager

useful and relevant comments if you really want to keep that links.

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Re-Updated Today January 12 2010

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Name: Task List and TimerAuthor: Adam HotzDescription: Allows you to track tasks and the time spent on them.More information Download gadgetEach week this blog features a recently added Google Desktop gadget that looks promising. If you'd like to see all new Desktop gadgets as they're published, subscribe to the

Google Reader has finally come to Google Desktop, as announced on the Google Reader blog. This gadget is a convenient way to check your subscriptions and fits right in with the Gmail, Calendar, and Docs gadgets. Please give it a try and tell us what you think. And a big thanks to Arindam Sharma, who created this gadget during his internship at Google Bangalore.

Here in Google Desktop land, we value two things: 1) feedback from people who use Google Desktop and 2) chocolate malt balls (good to eat, good to throw). While we love hearing how much you enjoy Google Desktop, we also want to know what we can do better.
As our Tech Lead pointed out on the official Google blog, one thing you really stressed to us was performance. So what did we work on? A really cool comic. (Just kidding.) No, we doubled down and cranked out our latest release of Google Desktop 5.8, which focuses primarily on — you guessed it — performance.Although performance was our main focus, we also wanted to release some features and fixes in response to your other requests. Many of you still rely on Outlook, so we made our search cover more Outlook folders, with better speed and stability. We also made a number of additions to the Desktop APIs, including support for Flash in gadgets!So if you use Google Desktop, please download the latest version. If you've never tried Google Desktop (or are a "former GD user"), why not give it a try? And remember, we love to hear feedback!

We love getting your feedback, and one of the themes that has cropped up in the Google Desktop Help group is that you want a lighter, faster product. We heard the message loud and clear and decided that the Google Desktop 5.8 for Windows release would be based entirely on performance.

In true Google fashion, we took a data-driven approach: Measure, then analyze, fix the most important issues and lowest hanging fruit, then rinse, lather and repeat.

First, we built performance tests that simulate a typical user's behavior when using Google Desktop and measure the time spent on actions such as starting up, shutting down, searching, adding a gadget, adding a new document to the search index, and so forth. We then took a page from the Google Chrome playbook by running the performance tests automatically for every single change we made to the software, on dozens of machines each time so that an average of the time measurements from all of them would give us a reliable comparison against previous versions.

Next, we refined an option that helps us improve the product, with your agreement. To send us information about problems you might experience, you can opt in to our error reporting system. If you have opted in, the system will send us anonymous diagnostic information about such events as crashes. In the new version, we improved this system to also detect and report situations where our product could be making your computer slow to respond.

We've learned a lot from these two new sources of data. The performance measurement system enabled us to discover some seemingly small changes that had a major impact on performance. We've been able to immediately fix changes that decreased performance, and learn from changes that improved performance. For example:
We found a way to cut memory usage during startup by about 50%.
Shutdown now happens five times faster, and we were able to avoid a seemingly innocuous state that would have almost doubled startup time.
From automated error reports sent by our beta testers, we learned that while Google Desktop generally performs very well, certain types of usage and some interactions with 3rd party software can trigger problems. We've made dozens of improvements based on this data. Here are some examples of what we've been able to fix:

A few obscure cases where interaction with third party software could slow the computer down when certain types of files were being added to the search index.
A rare issue that could cause slower computers to become temporarily unresponsive during Google Desktop startup.

We still weren't satisfied, so we analyzed the design of our software to find ways to improve it. This led us to make a few more changes:
We realized that with the hundreds of Google Desktop Gadgets available from third parties, there is always the possibility that one of them performs badly. To help you deal with this, we added a system that detects when a gadget is causing your computer to perform poorly, and asks you whether to remove the gadget. While we were at it, we added proactive security measures that prevent malicious gadgets from stealing information from other gadgets, and we made changes that allow Flash programs such as interactive games to be embedded in gadgets; for certain types of gadgets this can be a lighter weight approach than previously possible.
To reduce memory usage, increase stability and reduce memory fragmentation, we reduced the number of different processes that Google Desktop runs, and we now recycle some of our processes frequently (just like Google Chrome).
Microsoft Outlook users will be glad to hear that we've reduced memory usage while at the same time improving the coverage and increasing the stability of our Outlook support.
We've had a fun and rewarding time improving performance, because at every step of the way we were sure that you would enjoy our product even more. Please give our new lighter, faster version a try. We hope you'll enjoy it.

Last September we released Google Desktop version 5.8, which was lighter, faster and free of trans-fats. We also asked for any feedback, and users responded with "how about 64 bit support?" Well, as of today Google Desktop supports 64 bit Windows - go ahead, give it a try.In addition to supporting 64 bit Windows systems, Google Desktop now supports the latest browsers as well (Google Chrome, Firefox 3, & Internet Explorer 8). Most browsers now integrate safe browsing solutions to protect users from malware and phishing. This is similar to what the Google Desktop Safebrowsing feature accomplishes. To ensure that Google Desktop offers an efficient, optimal experience we will be removing the Safebrowsing feature on July 31. We encourage everyone to make sure they are upgrading to a browser that protects them from malware and phishing. We hope you enjoy using Google Desktop on 64 bit Windows systems

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18 Şubat 2010 Perşembe

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