10 Şubat 2010 Çarşamba

Why would I want to run ads on the Content Network?

The Google Content Network comprises hundreds of thousands of websites, news pages, and blogs that partner with Google to display targeted AdWords ads. When you choose to advertise on the Content Network, you can expand your marketing reach to targeted audiences--and potential customers--visiting these sites every day. We strive to maintain the largest contextual advertising network in the world.

Extensive exposure
The Google Content Network reaches over 75% of unique internet users in more than 20 languages and over 100 countries. As a result, if you advertise on both the Google Search Network and the Google Content Network, you have the potential to reach three of every four unique internet users on Earth. (Of course, you're always in control of your ad targeting: you can narrow or expand your focus to specific countries or regions at any time.)

Country Unique Reach
Germany 89%
Japan 86%
France 79%
United Kingdom 75%
United States 76%
Global 75%
Source: comScore Networks machine-based panel


Relevant placements
Google continually scans the millions of pages from the Content Network to look for relevant matches with your keywords and other campaign data. When we find a match, your ad becomes eligible to run on that page. Google's extensive web search and linguistic processing technology can decipher the meaning of virtually any Content Network page to ensure we're showing the most relevant ads. You can think of this contextual advertising as an extension of search advertising. Just as users can search for keywords on Google and see ads related to those keywords, visitors to Content Network sites can see ads related specifically to the content they're viewing on a web page.

Flexible controls

As an AdWords advertiser, you can hand-pick sites (managed placements) from the Content Network or simply let Google's proven ad targeting display your ads on the website pages most relevant to your products and services (automatic placements).

In addition, here are just some of the other flexible features:

•Exclude placements if you don't want your ads to appear on them at all.
•Manage individual or default bids to adjust how competitive you want to be on certain placements.
•Add keywords and negative keywords to refine where your ads run.
•See URL-level details on the placements where your ads appear and quickly make data-driven decisions to improve your ad group's performance.

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